This self-initiated packaging design project was created to promote healthier dental habits among children in a fun and engaging way. Aimed at both kids and their parents, the Fruit Friends Dental Kit combines playful visuals with educational elements. The kit includes fruit-flavoured toothpaste, colourful toothbrushes, and interactive tools like a brushing chart with reward stickers and a step-by-step guide to encourage daily routines.

The design process incorporated digital illustration, typography, and photography, with vibrant colours and character-led packaging tailored to capture a child’s interest while reassuring caregivers about the product’s purpose and value. I also directed and executed the product photography, styling and editing the images to emphasise the visual impact and functionality of the design.

This project highlights my multidisciplinary approach to packaging; merging creativity with audience insight to deliver a product that is both visually compelling and meaningfully designed.