This mock campaign concept was created for Live & Breathe, a Southwark-based organisation focused on environmental health. The goal was to design a public-facing website that promotes cleaner air through community-driven action, specifically cycling.

As part of this self-initiated brief, I developed a campaign titled “Make Noise for Clean Air”, using accessible, energetic visuals and interactive features like a cycle map, tree-planting pledge, and educational sections. I led the creative direction, UX layout, illustration, and copywriting to ensure the message was clear, engaging, and aligned with the values of social equity and environmental awareness.

The final concept encourages behaviour change through small, joyful actions, connecting people to their local environment while making the issue of air pollution feel personal and urgent.